About Us

The Ethicalist is a new multi-media platform to engage and inspire an audience who want to live
their best life ethically and sustainably.

Delivering the most compelling news stories, empowering features and fresh, curated ideas on sustainable beauty, style, fashion, food and more, we want to create conversations but also galvanise real, lasting change. One article, one story and one person at a time.

The Ethicalist Impact

We serve a large and international audience but our feature topics are global. The moment people start interacting with a story is the moment when they can start to immerse themselves into new ways of thinking. We want our audience to dive deep into the content that we share because what is happening to our planet affects us all, no matter where we are.

We hope you will find this to be meaningful space that inspires and moves you to live lives of impact because no matter how monumental the topics we tackle, the ideas, thoughts, and actions of every individual contributes to large scale change.

What part will you play?

Meet the Team

Founder Anthea Ayache is an experienced journalist with a passion for conservation and human rights. Over more than a decade she has written for numerous publications including Gulf News, Philanthropy Age, and Global Citizen. Never one to be deterred by danger, she has covered hard hitting topics from some of the world’s most dangerous places including Afghanistan and the Syrian border at the height of the Arab Spring.

Editor-in-Chief Karen Pasquali Jones is an award-winning cross-platform editor who specialises in launching and relaunching magazines and websites. She has edited flagship titles for News UK, Bauer, IPC, Emap, Gulf News, and is now a cross-platform consultant and editor for travel, food, lifestyle, environmental and real life brands.

Nick’s experience, which spans two decades, includes news reporting, editing, and video. He has worked on a broad range of subjects in the UK, Middle East, Asia, Africa and USA. He now focusses his skills in areas he believe have a positive impact on the planet including charities, eco-awareness and sustainable business.

If you would like to request a press kit for The Ethicalist please email: anthea@ethicalistmag.com