About Us

The Ethicalist is the Middle East’s first sustainable lifestyle magazine to engage and inspire an audience who want to live their best life ethically and sustainably.

Delivering the most compelling news stories, empowering features and fresh, curated ideas on sustainable beauty, style, fashion, food and more, we want to create conversations but also galvanise real, lasting change. One article, one person, one day at a time.

The Ethicalist Impact

The moment people start interacting with a story is the moment when they can start to immerse themselves into new ways of thinking. We want our audience to dive deep into the content that we share because what is happening to our planet affects us all, no matter where we are.

We hope you will find this to be meaningful space that inspires and moves you to live lives of impact because no matter how monumental the topics we tackle, the ideas, thoughts, and actions of every individual contributes to large scale change.

What part will you play?

Meet the Change Makers

Founding Editor: Anthea Ayache

Founder Anthea Ayache is an experienced journalist with a passion for conservation and human rights. Over more than a decade she has written for numerous publications including Gulf News, Philanthropy Age, and Global Citizen. Never one to be deterred by danger, she has travelled to cover hard hitting topics from some of the world’s most dangerous places including Afghanistan and the Syrian border at the height of the Arab Spring.

Editor-in-Chief: Karen Pasquali Jones

Editor-in-Chief Karen Pasquali Jones is an award-winning cross-platform editor who specialises in launching and relaunching magazines and websites. She has edited flagship titles for News UK, Bauer, IPC, Emap, Gulf News, and is now a cross-platform consultant and editor for travel, food, lifestyle, environmental and real life brands.

Senior Reporter: Nick Ames

Nick’s experience, which spans two decades, includes news reporting, editing, and video. He has worked on a broad range of subjects in the UK, Middle East, Asia, Africa and USA. He now focusses his skills in areas he believe have a positive impact on the planet including charities, eco-awareness and sustainable business.

Business Development Manager: Alaina Mutti

Originally from London with a background in PR, sales and marketing, Alaina has turned her love of strategising, selling, and being creative into a position as a Business Development Manager.

With a desire to transform her own lifestyle choices to help the environment, Alaina is now ready take her knowledge and skills to grow The Ethicalist and turn it into the UAEs go to sustainability lifestyle magazine.

If you would like to request a media kit for The Ethicalist please email: anthea@ethicalistmag.com or alaina@ethicalistmag.com