Women in Dubai can access free mammograms this October thanks to a Breast Cancer Awareness Month initiative from UAE supermarket chain Choithrams, in partnership with P&G and Transmed.
Running until October 31, the campaign offers shoppers a complimentary mammogram voucher when they purchase any P&G product at a Choithrams store. Customers simply need to present their receipt at the cashier to receive their voucher, which can be redeemed at Zulekha Hospitals until the end of November 2026.
And it’s not just for in-store shoppers. Those ordering groceries online can also take advantage of the initiative, with a physical voucher delivered alongside their shopping when they purchase a qualifying P&G product.
Turning Breast Cancer Awareness Into Action
While October brings a wave of pink-themed campaigns and messages encouraging women to prioritise their health, the Choithrams initiative goes a step further by providing access to breast screening.
The campaign aims to encourage eligible women to take action rather than postpone an important health check.
‘The weekly shop is a familiar part of life, but health checks can be easier to postpone,’ says Brian Ballinger, Head of Commercial at Choithrams.
‘At Choithrams, we believe that supporting the communities we serve goes beyond providing their everyday essentials. Through this initiative with P&G and Transmed, we hope to give our customers a timely reminder and a practical reason to book a screening, while making an important health service more accessible to women across the UAE.’
The campaign builds on an ongoing collaboration between Choithrams and Transmed during Breast Cancer Awareness Month, using the supermarket’s everyday reach to encourage more women to prioritise their breast health.
Make Your Purchase a Little Greener
If you’re planning to pick up a P&G product to claim your complimentary mammogram, it’s worth looking out for options with a lighter environmental footprint.
Herbal Essences is one of P&G’s PETA-recognised cruelty-free haircare brands, while Head & Shoulders BARE uses significantly less plastic packaging than conventional shampoo bottles. Certain Gillette razors also come in recyclable cardboard packaging instead of traditional plastic blister packs.
Look for Always Cotton Protection sanitary pads, which feature a 100 per cent certified organic cotton topsheet and no added fragrance. Although the pads still have synthetic materials, the organic cotton layer is an alternative to synthetic topsheets.
Availability varies, so check the packaging and product credentials before purchasing. And, as always, the most sustainable purchase is one you’ll actually use.
How to Claim Your Free Mammogram
- Offer: One complimentary mammogram voucher with the purchase of any P&G product at Choithrams.
- Where: Participating Choithrams stores and online grocery orders.
- How to claim: Present your receipt at the cashier, or receive a voucher with your qualifying online order.
- Last day to claim: October 31, 2026.
- Where to redeem: Zulekha Hospitals.
- Voucher validity: Until November 30, 2026.
The offer is intended for women eligible for mammogram screening. Shoppers should confirm eligibility requirements and appointment availability with the participating hospital before booking.
Breast Cancer Awareness Month is an important reminder that awareness is only the first step. Making screening more accessible can help women turn that awareness into action.
