Behind perfectly lined shelves, countless beauty products end up in the bin. Not because there’s anything wrong with them, but because they’ve inched too close to their expiry date. Retailers often can’t sell products with less than six months of shelf life left, so once that window closes, many items are sent to landfill, even though they’re still perfectly safe to use.
At Miss Palettable – the UAE’s original clean beauty platform founded back in 2017 – they knew there had to be a better way. Enter the Conscious Clearance section, a small dedicated space for clean beauty products nearing their expiry date, offered at heavily discounted prices, giving customers the chance to enjoy them in that time frame.
Very few beauty lovers realise that their products actually come with sell-by dates. With the Conscious Clearance, Miss Palettable is not only giving these products a second chance, but also helping to educate customers that beauty products expire. When you pick up a close-to-expiry product, you know exactly how long you have to use it.
Over the summer, the Miss Palettable team tested the idea with a few brands they were phasing out, and the response was encouraging. Today, they’ve taken the next step by placing a close-to-expiry product in the section, clearly labelling its expiry date so customers can make an informed decision. To make it even more worthwhile, they’ve priced it below cost for one month because they believe in testing what really works, both for their customers and the planet.
Miss Palettable’s Conscious Clearance will continue to evolve as they learn what customers value most. Products listed here will be available for a limited time and pulled from sale once the expiry date is too close, with new stock taking their place.
We found one of our favourites on the page and snapped it up, because we have no doubt we’ll get through the Antonym Cosmetics Certified Organic Baked Blush well before the year is out!
