In this episode, we sit down with Dr. Naim Maadad, CEO of Gates Hospitality, to uncover the hard truths behind greenwashing in the hospitality industry. With over 25 years of experience, Naim shares his insights on how Zighy Bay became one of the world’s most sustainable hotels and discusses the essential steps needed for the hospitality sector to achieve genuine environmental impact. Tune in to hear about the future of eco-friendly travel, the role of luxury in sustainability, and the importance of integrity in today’s green-conscious world.