If you’re looking for a brunch that’s as much about the party as the plates, Eva Beach’s collaboration with fashion house GUESS has energy in spades. Set right on Palm West Beach, the takeover brings together chic branded décor, live music, fresh food and a reason to party all night long. The vibe is unapologetically high-octane, with singers, dancers, DJs, and a crowd that doesn’t hesitate to get up on the tables and dance before dessert is served.
The set menu starts strong with a spread of Mediterranean-inspired starters. Vegetarians are well catered for at this stage, with mezze plates, fresh salads, and dips. When it comes to mains, however, the options lean more towards meat and fish, leaving plant-based diners with a little less to choose from. That said, the kitchen will go out of its way to improvise and will whip up the likes of mushroom risotto with truffle.
The cocktails and wine flow freely, and it’s easy to see why this has quickly become a go-to for groups of friends and fashion-savvy brunchers looking for more than just a meal.
On the sustainability side, GUESS has been publishing ESG reports for over a decade, putting it ahead of many of its peers. The brand has also rolled out eco-focused lines like GUESS ECO and Consciously Constructed, with ambitious targets like halving carbon emissions by 2030, and shifting to renewable electricity by 2035.
This collaboration isn’t your quiet, laid-back brunch by the sea, it’s perfect for people who want to start their weekend the way they mean to continue. With live music, plenty of dancing, and a Friday-evening slot that breaks away from the usual Saturday brunch routine, Eva Beach x GUESS is a fashion-flavoured twist on Dubai’s (party) brunch scene.
