LUVED, a mobile-first platform for circular luxury, has officially launched in the UAE. Designed as an easy-to-use, trust-led app, LUVED is a peer-to-peer marketplace where premium and everyday preloved fashion can be bought, sold and gifted.
As demand for preloved shopping grows in the UAE, the experience has remained fragmented across existing platforms. LUVED brings everything together in one place for the community, making it simple to discover, circulate, and re-love barely used pieces in a way that feels effortless and secure.
After moving to Dubai, I saw how difficult it was to sell or even give things away, ‘ explains Shaima Sibtain, Founder & CEO. ‘LUVED was built to remove that friction, making it effortless and convenient to pass pieces on, and turning decluttering into something that genuinely feels good. Because sometimes the better choice is not something new, but something that’s already loved.’
LUVED aims to build a trust-led community where users know what they’re buying is exactly what they’ll get, sellers are assured their payments are secure, and deliveries run smoothly from start to finish.
The platform offers a carefully curated edit of luxury and everyday pieces across men, women and children’s categories that are well presented, easy to find, and exchanged with a trusted connection between buyers and sellers.
With additional lifestyle categories launching soon, sellers can benefit from a zero-commission model, keeping 100 per cent of every sale with fast payouts, while buyers can access high-quality pieces at good prices.
Beyond buying and selling, LUVED also introduces Luved & Gifted, an industry-first concept that blends luxury resale with gifting, turning wardrobe and home clear-outs into something more meaningful, making circular luxury a part of everyday life for a new generation of shoppers.
Enhancing the experience further, LUVED offers AI-powered autofill and dynamic pricing suggestions, allowing users to create product listings in as little as 5 seconds using a minimum of 3 photos.
Every transaction is also protected by The Safety Net for the buyer, which is a built-in protection package including a 48-hour return window, secure escrow payments and dispute resolution. Door-to-door logistics further simplifies the experience by removing the need for in-person meetups, making transactions seamless and convenient across the city.
As part of its launch, LUVED is opening access to a Founding Community of 500 members, who will receive a Founding Member badge, priority visibility and early access to drops from sellers along with free authentication on luxury branded pieces for a limited period. Designed for a seamless experience for the community with local payment methods, the app will also fully launch in Arabic soon and has plans to expand across the region.
