Real Pilates x Activeist Launch New Activewear Collection and 8-Day JLT Studio Takeover

3 mins

Launching on 10 October, the ROOTED collection celebrates passion, resilience, kindness and community, with Real Pilates’ instructors and clients front and centre of the campaign

Dubai’s Real Pilates is teaming up with Activeist for ROOTED, a limited-edition activewear collection and a takeover of its JLT studio from 10 to 18 October.

The collaboration spotlights Activeist, a Palestinian, female-founded label born in Dubai, whose ethically made clothes use lower-impact materials, designed to last.

Launching on 10 October, the collaboration brings together two Dubai brands around the ideas of passion, resilience and kindness, with a fourth theme, Rooted in Dubai, recognising the city in which both businesses grew.

Clothes rail showing the Activeist and Real Pilates rooted collection

It’s a fitting partnership for Activeist founder Dania Istaitie, whose label puts community alongside conscious production, and for Real Pilates, which has spent 17 years building a following across its studios.

The capsule moves between the Pilates studio and everyday life, with leggings, sports bras, tanks and T-shirts in sage green, beige and black.

There are also grip socks, a vintage-washed cap and a silver-plated heart keychain featuring kuffiyeh-inspired artwork.

Prices start at AED 65 for the keychain, while the leggings are AED 175. Real Pilates instructors and clients model the collection, giving the campaign a sense of the people who actually use the studio.

From 10 to 18 October, Real Pilates JLT will turn green for the ROOTED takeover, with programming across the week and Catcha Matcha popping up on both weekends. Visitors can browse the full collection there; selected pieces will also be available at the Jumeirah and Meydan studios.

The collection is modelled by Real Pilates instructors and clients, giving the campaign a sense of the people who use the studio

During the collaboration, Real Pilates is offering 10 per cent off its five- and ten-class mat, Reformer and private packages.

For Dania, the partnership grew from a shared belief in what a local community can do. ‘We wanted to create something that felt true to both brands, but more importantly, true to the community it was created for,’ she says.

Whether you’re going along for a class, a matcha or a look at the collection, ROOTED is a chance to discover a Palestinian founded label that wants its clothes to have a life well beyond the studio.

ROOTED runs from 10 to 18 October 2026 at Real Pilates JLT. The collection is available while stocks last; selected pieces will also be sold at Real Pilates Jumeirah and Meydan. Book classes through the Real Pilates or Mindbody app, or at real-pilates.com.

THE ROOTED COLLECTION

Launching on Saturday 10th October 2026, the Real Pilates x Activeist ROOTED collection spans activewear, T-shirts and accessories designed for movement, comfort and real life, both in and out of the studio. Centred around a palette of sage green, beige and black, the full collection includes:

Cropped T-shirt – AED 195
Available in black and beige.

Unisex T-shirt – AED 210
Available in black and beige.

Padded Tank Top – AED 135
Available in black and sage.

Sports Bra – AED 135
Available in sage.

Fitted Crew Neck T-shirt – AED 135
Available in black.

Leggings – AED 175
Available in black and sage, with the sage pair featuring a V-shaped waistband.

Vintage Washed Cap – AED 90
Available in green.

Real Pilates x Activeist Keychain – AED 65
A silver-plated heart keychain featuring the Real Pilates crest and kuffiyeh-inspired artwork.

Grip Socks – AED 80
Available in green and beige, with heart-shaped grips underfoot.

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