In honour of Lush’s 29th birthday, the fun bathroom brand has unveiled an exciting lineup of 29 new bath bombs, joining the ranks of beloved classics like Toby’s Magic Cow and Intergalactic – the number one selling bath bomb in the world.
The fresh handmade cosmetics company has pushed the boundaries even further with the introduction of the Bath Bot, Lush’s first foray into consumer tech, which provides an immersive sensory experience through its convex speaker and vibrant light display.
There’s also an innovative post-workout bath bomb designed specifically for cold water bathing and a cute baby-friendly option with a miniature solid shampoo bar nestled inside.
Lush Ethics
In 1989, Lush Co-founder and Product Inventor Mo Constantine revolutionised the bathing experience by inventing bath bombs in her garden shed. Lush was awarded the trademark for bath bombs on April 27, 1990, and since then, the term has become so widely recognised that it’s been added to the Oxford Dictionary.
Handcrafted in their manufacturing sites worldwide, the popularity of bath bombs has grown exponentially, with over 40.5 million sold last year—that’s 48 bath bombs sold every minute. By granting global permission to use the ‘Bath Bomb’ trademark, the company has fostered creativity, competition and accessibility in the bath and beauty industry.
But it’s not just generosity at the heart of what Lush do. The cosmetic company operates a strict policy against animal testing and leads the industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer.
So, you can feel good about your purchase while enjoying some well-deserved relaxation.
